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Convert Shoppers Into Customers

"Encouraging Website Visitors to Take Action"



WEBSITE:
The dealerships website will generate the highest closing ratio leads of all the various lead providers.   The customer selected your website for a specific reason. Whether that is location, relationship or a result of advertising a specific offer. Once they visit your website, it is crucial to have tools that convert visitors to customers. You can more than double your contacts by utilizing the tools in this section.


ONLINE INVENTORY PROVIDERS:
Online inventory providers are incredibly popular with consumers because it gives them what they want when they want it.  That includes information about the vehicle through comments, pictures and pricing.  A consumer can compare dealers take and add them to the shopping list without ever speaking to a salesperson.  A shoppers dream but what might seem like a nightmare to a dealer if they are not prepared to play in this game.  The market has changed and now your competition is only 1/4" away.

MFG & 3RD PARTY PAY PER LEAD SITES:
3rd party sites either advertise a dealer’s inventory or specific offer to encourage the shopper to call or email.  This contact information is then sold to the dealership on a cost per contact basis.  Although the inventory-based pay-per-lead works just like an online inventory provider, if the dealership is poor at merchandising the result is fewer leads.  However the goal is to get as many leads as possible.  We will discover best practices to increase the number of QUALITY pay per leads you have in your local demographic area.  Discovering how to identify a quality lead provider is critical to the success of the internet salesperson and dept.


MERCHANDISING: PICTURE, PRICING AND COMMENTS:
Since the internet has driven customer to locate any - and almost all - information that they want from reviews, to pricing, to specific inventory, it has never been more important for the dealer to stock the right inventory.  Having the right inventory is not enough it must also be merchandised as best as possible to get their vehicle to appear as the best choice over the competition's listings just as a dealer would merchandise on the lot, merchandising online is even more important.  


SOCIAL MEDIA, TEXT, BLOG, EMAIL, NEWSLETTER, ETC…:
Do you feel like after awhile that you just want to through your hands up in the air with all of this social media stuff?  It’s all over the news, the mfg’s, magazines, etc.  keep saying social media is where you have to be.  Facebook this, twitter that.  What does this all mean? 



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